Privacy Policy

Effective Date: 10/01/2024

At Willows & Runes, your privacy is incredibly important to us. Please review this Privacy Policy carefully, as it explains how we collect, use, store, and share your personal information. It also outlines your rights regarding your personal data and how to contact us if you have any questions.

This Privacy Policy applies to the processing of personal information collected by Willows & Runes ("we," "us," or "our") through our website, products, and services.
We comply with applicable privacy laws, including the Washington Consumer Data Privacy Act (WCDPA).

1. Key Terms

TermMeaningWe, Us, OurWillows & RunesContact InformationEmail: willowandrune@gmail.com

Personal Information
Any information that identifies, relates to, describes, or is reasonably capable of being associated with you.

2. Personal Information We Collect

In the past 12 months, we have collected the following categories of personal information:

CategoryExamplesIdentifiersName, mailing address, billing address, email address, IP address, phone number.Payment InformationCredit/debit card number, security code (processed securely through PayPal, Shopify Payments, Google Pay, Apple Pay, or Afterpay).Commercial InformationPurchase history, order details.Internet ActivityBrowsing behavior, search history, interactions with our website.Geolocation DataLocation information based on IP address or device settings.Sensitive Personal InformationPayment details for order processing purposes only. (Stored securely by third-party payment processors.)

3. How We Collect Your Information

  • Directly from You: When you place an order, sign up for emails, or contact customer support.

  • Automatically: Via cookies, log files, and analytics tools when you interact with our website.

  • From Third Parties: Public databases, marketing partners, and service providers.

4. How and Why We Use Your Information

We use your personal information for purposes including:

PurposeLegal BasisFulfill and manage ordersTo perform our contract with youProcess payments and prevent fraudOur legitimate business interestCustomer service responsesOur legitimate business interestSending promotional emails (with consent)ConsentImproving our website and servicesOur legitimate business interestCompliance with legal obligationsLegal requirement

You may opt out of promotional communications at any time.

5. Promotional Communications

We may send you updates about exclusive offers, product launches, and sales. You can opt out at any time by:

  • Clicking "Unsubscribe" at the bottom of our emails

  • Contacting us at willowandrune@gmail.com

We will never sell your personal information to third parties for marketing purposes.

6. Sharing Your Personal Information

We share your information only with trusted service providers who perform functions such as:

  • Payment processing (e.g., PayPal, Shopify Payments)

  • Order fulfillment and shipping

  • Marketing assistance (email services, analytics)

We require all service providers to protect your personal information and use it solely for providing services to Willows & Runes.

We may also disclose information if required to do so by law, in response to lawful requests by public authorities, or in connection with legal proceedings.

7. International Data Transfers

While we primarily serve customers in the United States, some of our service providers may process data outside of the U.S. In such cases, we implement safeguards to protect your personal information.

8. Data Retention

We retain your personal information as long as needed to:

  • Complete transactions

  • Provide customer support

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our agreements

When no longer needed, your information will be securely deleted or anonymized.

9. Your Privacy Rights (Washington Residents)

Under Washington State law, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate personal information

  • Request deletion of your personal information

  • Opt out of the sale of your personal information (note: we do not sell personal data)

  • Opt out of targeted advertising or profiling based on personal data

To exercise any of these rights, please email us at willowandrune@gmail.com with the subject line “Privacy Request.”

We may need to verify your identity before processing your request.

10. Protecting Your Personal Information

We use technical and organizational measures to secure your information against unauthorized access, accidental loss, or unlawful disclosure.
Only authorized personnel and service providers have access to your personal data.

In the event of a data breach, we will promptly notify affected individuals as required by Washington state law.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our site, including:

  • Keeping track of shopping cart contents

  • Analyzing website traffic and user behavior

  • Sending abandoned cart reminders (via email or SMS if opted-in)

You may adjust your cookie settings through your browser.

12. SMS Marketing (Text Messaging)

If you opt in to receive SMS updates:

  • We use your information solely to send order updates, promotional offers, and reminders.

  • We do not share or sell your SMS opt-in data to third parties (except messaging partners necessary to deliver SMS services).

You can opt out at any time by replying STOP to any SMS.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date. We encourage you to review this policy regularly.

If changes materially affect your rights, we will notify you directly where appropriate.

14. Contact Us

If you have any questions about this Privacy Policy or your information, please contact us:

Willows & Runes
Email: willowandrune@gmail.com